It isn't just access to videos of cute cats and bad singers that may be gained using social media. Much good can be achieved here. Its true power in fact is the way it engages a wide audience. And the best use for its power is by way of causing people to feel good about themselves through nonprofit fundraising campaigns launched using the social media.
Here are some simple ways to spread the work about your fundraising campaign:
1. Give your campaign ample thought. Before you get into your fundraising campaign using social media make sure you have studied its fundamental elements. Determine your goals. Identify your target audience. Check where your potential donors, volunteers and advocates are in order to gauge what social media platforms they use. Then you will know where your conversation should start.
2. Customize your message. Each social media channel is unique, so posts should be written to fit each specific audience. Don't apply a "cut and paste" approach over different platforms. Instead, customize each post to fit the channel. For example, Twitter has a limit of 140 characters per post so brevity is a necessity, Instagram is all about pictures and imagery, and you'll need to create videos to use YouTube.
3. Be excited, so that the enthusiasm is contagious. Social media to begin with is indeed a two-way street which requires someone to be on the wheel in terms of the conversations. Each donor interacting should be recognized by even just simple thanks or any other response. Be "into it" by sharing or retweeting also the posts of those in the community whom you find quite influential to you. Join in the likes of Facebook and LinkedIn groups or Google+ communities in order to find companies or organizations you can connect with.
4. Accommodate other types of content. Other approaches may be found effective through this. The most response garnered by a particular post, time or week should be the direction you should aim to go to. The feedbacks of followers matters much because it will enable you to adjust your post according to what engages them. Today, some social media platforms are with analytics so you can gauge the people's response and find the most effective option.
5. Suggest urgency. The present is being addressed by social media. You need to present updates on real-time for followers to know how the campaign is going and how much more until the goal is reached. It should be inspiring for some to donate when they read a post stating that with just a few more dollars from willing donors your campaign would then be realized and they can be part of it.
6. Share your results. Social media can be used to thank donors and volunteers and include how their gifts will be utilized. They could clearly see the impact of their "giving" when you present to them what would really happen like "donating $50 will give children in need about 5 pairs of shoes". A thank you video from recipients should also be in place. Maybe volunteers and donors sharing their testimonies on how their participation in your campaign actually affected their lives can be highlighted as well.
7. Make sure you include a call to action. Make sure that some of your social media posts come with call to actions asking for followers to take a step further. And if they are willing to help spread your story, then they can be reminded that they need to "share this," "click here to donate now," "get your event tickets here" or maybe "help us to spread the word."
8. Turn your network into an army. All of your hard work to build a successful network of real-world volunteers, donors, and ambassadors can translate into a similar approach for fundraising efforts via social media. Invite followers to chime in with their ideas and testimonials. Encourage them to raise money or promote your campaign through their own channels. Contests are great ways to drive participation and expand your network of contacts. By asking people to share your campaign, you are increasing exposure since now their own friends and followers will become aware of your efforts.
Nonprofit fundraising is possible through the powerful tool that is social media. Just remain conversational and not really aggressive. You can always opt to create a conversation evolving around your campaign which people may be willing to share over directly asking something from them. Because of this, you and your followers could form a certain connection as they learn more about your organization and consequently give your campaign the "edge" over others.
Because of the campaigns and donations being "sharable" in most any well-known social media channels, InstaGive creates this online donation as a true social experience. Registration for InstaGive is simple and fast, so perhaps you'd like to learn more about this program at Truist.
Here are some simple ways to spread the work about your fundraising campaign:
1. Give your campaign ample thought. Before you get into your fundraising campaign using social media make sure you have studied its fundamental elements. Determine your goals. Identify your target audience. Check where your potential donors, volunteers and advocates are in order to gauge what social media platforms they use. Then you will know where your conversation should start.
2. Customize your message. Each social media channel is unique, so posts should be written to fit each specific audience. Don't apply a "cut and paste" approach over different platforms. Instead, customize each post to fit the channel. For example, Twitter has a limit of 140 characters per post so brevity is a necessity, Instagram is all about pictures and imagery, and you'll need to create videos to use YouTube.
3. Be excited, so that the enthusiasm is contagious. Social media to begin with is indeed a two-way street which requires someone to be on the wheel in terms of the conversations. Each donor interacting should be recognized by even just simple thanks or any other response. Be "into it" by sharing or retweeting also the posts of those in the community whom you find quite influential to you. Join in the likes of Facebook and LinkedIn groups or Google+ communities in order to find companies or organizations you can connect with.
4. Accommodate other types of content. Other approaches may be found effective through this. The most response garnered by a particular post, time or week should be the direction you should aim to go to. The feedbacks of followers matters much because it will enable you to adjust your post according to what engages them. Today, some social media platforms are with analytics so you can gauge the people's response and find the most effective option.
5. Suggest urgency. The present is being addressed by social media. You need to present updates on real-time for followers to know how the campaign is going and how much more until the goal is reached. It should be inspiring for some to donate when they read a post stating that with just a few more dollars from willing donors your campaign would then be realized and they can be part of it.
6. Share your results. Social media can be used to thank donors and volunteers and include how their gifts will be utilized. They could clearly see the impact of their "giving" when you present to them what would really happen like "donating $50 will give children in need about 5 pairs of shoes". A thank you video from recipients should also be in place. Maybe volunteers and donors sharing their testimonies on how their participation in your campaign actually affected their lives can be highlighted as well.
7. Make sure you include a call to action. Make sure that some of your social media posts come with call to actions asking for followers to take a step further. And if they are willing to help spread your story, then they can be reminded that they need to "share this," "click here to donate now," "get your event tickets here" or maybe "help us to spread the word."
8. Turn your network into an army. All of your hard work to build a successful network of real-world volunteers, donors, and ambassadors can translate into a similar approach for fundraising efforts via social media. Invite followers to chime in with their ideas and testimonials. Encourage them to raise money or promote your campaign through their own channels. Contests are great ways to drive participation and expand your network of contacts. By asking people to share your campaign, you are increasing exposure since now their own friends and followers will become aware of your efforts.
Nonprofit fundraising is possible through the powerful tool that is social media. Just remain conversational and not really aggressive. You can always opt to create a conversation evolving around your campaign which people may be willing to share over directly asking something from them. Because of this, you and your followers could form a certain connection as they learn more about your organization and consequently give your campaign the "edge" over others.
Because of the campaigns and donations being "sharable" in most any well-known social media channels, InstaGive creates this online donation as a true social experience. Registration for InstaGive is simple and fast, so perhaps you'd like to learn more about this program at Truist.
About the Author:
Sebastian Troup loves writing about philantrophic solutions for businesses and non profit organizations. To get more details about company charitable giving campaigns, or to find help setting up a charitable fund, please check out the Truist.com site now.
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